PRIVACY NOTICE & SMS TERMS OF SERVICE

 

Last updated August 19, 2026

This Privacy Notice for Truss Veterinary Alliance, LLC (doing business as Truss Vet) describes how and why we collect, store, use, and share your information when you use our services, including when you visit https://www.trussvet.com, contact us for sales, marketing, or events, or receive application-to-person (A2P) text messages (SMS) from us.

Questions? Contact us at woof@trussvet.com.

SUMMARY

This summary highlights key points from our Privacy Notice. You can review the full notice below for details.

  • We collect personal information you provide and some information automatically when you visit our site.
  • We may process sensitive information (health and financial data) with your consent or as permitted by law.
  • We do not sell your personal information.
  • We share information with service providers, affiliates, and as required by law.
  • We use cookies and similar tracking technologies.
  • You have rights regarding your data, including the right to access, correct, or delete it.
  • No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

 

1. WHAT INFORMATION DO WE COLLECT?

Information You Provide

We collect personal information you voluntarily provide when you contact us, request information, or engage with our services. This may include:

  • Name
  • Phone number
  • Email address
  • Mailing address
  • Contact preferences

If you opt into our SMS program, we collect:

  • Mobile phone number
  • Opt-in and consent information (how and when you consented to SMS messages)
  • Message content and interaction data (e.g., which appointment reminders you received, responses to service inquiries)
  • Opt-out requests and dates

How you opt-in to our SMS program:

  • By contacting us via SMS/MMS
  • By verbally providing consent to opt-in over the phone or in person at one of our clinic locations

Purpose: This information allows us to coordinate services that your request, answer your service questions, provide service updates, and manage your communication preferences.

  • No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Sensitive Information

With your consent or as permitted by applicable law, we may also process:

  • Health data (e.g., information about your pet’s health provided in connection with veterinary services)
  • Financial data (e.g., payment information processed through our payment partners)

All information you provide must be accurate and current. Please notify us of any changes.

Information Collected Automatically

When you visit our Site, we automatically collect certain technical information that does not identify you directly, including:

  • IP address and device identifiers
  • Browser type and settings
  • Operating system
  • Referring URLs and pages visited
  • Location data (country/region level)
  • Usage patterns and interaction data

This information supports site security, analytics, and operational improvements.

Information From Third Parties

We may receive information from public databases, marketing partners, affiliate programs, data providers, and social media platforms to enhance our records and marketing capabilities. This may include contact details, behavioral data, and social media profiles.

2. HOW DO WE USE YOUR INFORMATION?

We process your information for the following purposes:

  • To deliver and manage the services you request
  • To process bookings, orders, or inquiries
  • To communicate with you about your account or services
  • To send marketing and promotional communications (with opt-out available at any time)
  • To deliver targeted advertising based on your interests and location
  • To post testimonials you have provided
  • To evaluate and improve our services, marketing, and user experience
  • To maintain security and prevent fraud
  • To comply with applicable legal obligations

SMS Information

If you opt into our SMS program, we will use your mobile number and message data to:

  • Send appointment reminders and service coordination messages related to services you have requested
  • Answer questions about our services via text
  • Provide service notifications (e.g., updates about your appointment or pet care information)

Message frequency varies depending on your interactions with us. You can opt out of SMS at any time by replying “STOP” to any message.

 

3. WHEN AND WITH WHOM DO WE SHARE YOUR INFORMATION?

Service Providers

We share your information with trusted third-party vendors who support our operations under confidentiality agreements. They may not use your data for any purpose other than what we authorize. Categories include:

  • Advertising and ad networks
  • Analytics providers
  • Payment processors
  • Marketing and sales tools
  • Data storage providers
  • Communication and collaboration tools
  • Finance and accounting tools

No Sharing or Selling of Mobile Information

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. This includes your phone number, SMS opt-in data, consent information, and message content. All text messaging originator opt-in data and consent information will not be shared with any third parties.

Other Sharing Situations

  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
  • Affiliates: We may share your information with our parent company, subsidiaries, or joint venture partners who are required to honor this Privacy Notice.
  • Google Maps APIs: We may share location-related information with Google Maps Platform APIs. See Google’s Privacy Policy at https://policies.google.com/privacy.
  • Legal Compliance: We may disclose your information where required by law, court order, or governmental authority.
4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, web beacons, pixels, and similar tracking technologies to collect and store information about your visits. These tools help us maintain site functionality, remember your preferences, and deliver relevant advertising.

Cookie Types We Use:

  • Strictly Necessary Cookies: Required for basic site functionality. Cannot be disabled.
  • Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
  • Advertising/Targeting Cookies: Used to deliver relevant ads and measure campaign effectiveness.

You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality. To opt out of interest-based advertising, visit http://www.aboutads.info/choices/.

Most browsers accept cookies by default. You can set your browser to remove or reject cookies at any time.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain personal information only as long as necessary for the purposes described in this Notice, or as required by law (e.g., tax and accounting records). When information is no longer needed, we delete or anonymize it. If immediate deletion is not possible (e.g., backup archives), we isolate it from further processing until deletion is feasible.

SMS Data Retention

SMS message content and related communication data are retained for as long as necessary to provide you service support and resolve any service issues, typically for at least 12 months. After that period, we delete or anonymize the data unless longer retention is required by law.

6. HOW DO WE PROTECT YOUR INFORMATION?

We maintain reasonable technical and organizational security measures designed to protect your information. However, no internet transmission or storage system is 100% secure. While we work to protect your data, we cannot guarantee that unauthorized parties will never circumvent our safeguards. Use the Site within a secure environment and at your own risk.

7. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal information, subject to certain legal exceptions
  • Restriction: Request that we limit how we process your data
  • Opt-Out of Marketing: Unsubscribe from marketing emails via the unsubscribe link, reply “STOP” to SMS messages, or contact us directly
  • Withdraw Consent: Where processing is based on consent, you may withdraw it at any time (without affecting prior lawful processing)

To exercise any of these rights, contact us at:

woof@trussvet.com | 919-981-9881

8. DO-NOT-TRACK SIGNALS

No uniform standard exists for honoring Do-Not-Track (DNT) browser signals. We do not currently respond to DNT signals. If an enforceable standard is adopted in the future, we will update this Notice accordingly.

9. STATE-SPECIFIC PRIVACY RIGHTS

North Carolina, South Carolina, and Tennessee consumer data protections apply to your use of the Site. Contact us to exercise your data rights.

10. UPDATES TO THIS NOTICE

We may update this Privacy Notice periodically. The “Last Updated” date reflects the most recent revision. Material changes will be communicated via site notice or direct notification. We encourage you to review this Notice regularly.

11. CONTACT US

Truss Veterinary Alliance, LLC (dba Truss Vet)

600 Park Offices Drive, Suite LL-60, Durham, NC 27713

Phone: (919) 400-9970 

Email: woof@trussvet.com

12. HOW TO ACCESS, UPDATE, OR DELETE YOUR DATA

To review, update, or delete your personal information, contact us at the details above. We will respond in accordance with applicable data protection laws.

 

SMS TERMS OF SERVICE & CONDITIONS

Last updated August 19, 2026

PROGRAM OVERVIEW

Program Name: Truss Vet SMS Service

Program Description: By opting into our SMS program, you consent to receive text messages from Truss Vet – Veterinary Urgent Care. Clients will opt in to our SMS program by contacting us directly via SMS/MMS to ask questions or request services. You may also opt in to our SMS service by providing verbal consent over the phone or in person. Our SMS service is used to deliver and manage the services you request, including service coordination, responses to your questions, and service or pet care updates. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. 

Sender: Truss Vet – Veterinary Urgent Care

MESSAGE DETAILS

Message Frequency: Message frequency may. You will receive responses to service inquiries, notifications about services you’ve requested, and other conversational communication regarding services you have requested. Frequency depends on your interactions with Truss Vet.

Message and Data Rates: Standard message and data rates may apply. Contact your mobile carrier for details about your plan and any associated charges.

EXPLICIT CONSENT

By providing your mobile phone number and agreeing to this SMS program, you expressly consent to:

  • Receive SMS text messages from Truss Vet at the phone number you provide
  • Our collection and use of your phone number and SMS data as described in our Privacy Notice
  • The terms and conditions of this SMS Service Agreement

 You acknowledge that you have read, understood, and agree to our Terms of Service and Privacy Policy. You confirm you are authorized to use the phone number you provided.

OPTING OUT (UNSUBSCRIBING)

You may opt out of receiving SMS messages from Truss Vet at any time, free of charge. To unsubscribe, reply to any SMS message with one of the following keywords:

  • STOP
  • CANCEL
  • UNSUBSCRIBE
  • QUIT
  • END

 After you opt out, you will receive a confirmation message confirming your unsubscribe request. We will cease sending SMS messages to your number after processing your opt-out request. Please allow up to one message cycle for your request to be processed.

HELP & SUPPORT

If you need assistance or have questions about our SMS service, you can:

  • Reply with “HELP” to any SMS message you receive from Truss Vet
  • Contact our team at: woof@trussvet.com
  • Call us at: (919) 400-9970

 

RE-ENROLLING IN THE SMS PROGRAM

If you previously opted out of our SMS program, you may choose to re-enroll at any time. Your re-enrollment constitutes your express consent to be bound by all terms and conditions of this SMS Service Agreement.

To re-enroll, you may:

  • Text a keyword (such as “YES” or “CONFIRM”) to our SMS number
  • Contact us directly at woof@trussvet.com or (919) 400-9970 to request re-enrollment
  • Re-opt into the program through your account settings if available

 

Upon successful re-enrollment, this Service Agreement will apply to your participation going forward, and you will resume receiving messages according to your preferences.

MESSAGE CONTENT STANDARDS

Truss Vet commits to sending only lawful, truthful, and non-misleading content. Our messages will not contain:

  • Illegal, fraudulent, or deceptive content
  • Hate speech or discriminatory material
  • Content promoting illegal goods or services

 

CARRIER & DISCLAIMER INFORMATION

Carrier Disclaimer: Truss Vet is not responsible for delayed or undelivered messages. Message delivery, failure, or delays may be caused by your carrier, network congestion, service outages, or other factors beyond our reasonable control. We make no guarantees regarding message delivery timing or reliability.

“AS IS” and “AS AVAILABLE”: The SMS Service is provided on an “AS IS” and “AS AVAILABLE” basis. We make no representations or warranties of any kind regarding the Service. We do not warrant that messages will be uninterrupted, error-free, secure, or timely.

INDUSTRY COMPLIANCE & STANDARDS

You agree to use our SMS Service in compliance with all applicable local, state, national, and international laws and regulations. You further agree that your provision of your phone number and participation in our SMS program shall comply with industry standards and best practices for application-to-person (A2P) messaging.

Truss Vet commits to providing SMS services in a professional and workmanlike manner, in accordance with industry standards of care. We reserve the right to audit SMS program usage and, in the event of any violation, to suspend or terminate your access to the Service.

LEGAL COMPLIANCE

You agree to comply with all applicable laws and regulations in connection with your use of our SMS Service. You are solely responsible for any content or information you provide to us via SMS. You may not use the Service for any unlawful or prohibited purpose.

Truss Vet reserves the right to investigate and take appropriate action against any user who violates this provision, including reporting to law enforcement authorities if necessary.

PRIVACY POLICY

Your phone number and SMS data are handled in accordance with our Privacy Policy (https://www.trussvet.com/privacy-policy/). As stated in our Privacy Policy, no mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Your text messaging originator opt-in data and consent information will not be shared with any third parties.

CONSISTENCY & TRANSPARENCY

The information in this SMS Service Agreement is consistent with all promotional materials, opt-in forms, and sample messages provided by Truss Vet. We use clear, simple language to ensure you understand our SMS program. We do not use misleading or deceptive promotions to gain consent.

ACCESSIBILITY

This SMS Service Agreement and our Privacy Policy are publicly available and easily accessible on our website. If you have difficulty accessing these documents, please contact us at woof@trussvet.com or (919) 400-9970.

CONTACT US

For questions about our SMS program, privacy practices, or to exercise your privacy rights:

Truss Veterinary Alliance, LLC (dba Truss Vet)

600 Park Offices Drive, Suite LL-60, Durham, NC 27713

Email: woof@trussvet.com

Phone: (919) 400-9970

We are committed to protecting your privacy and providing transparent, compliant SMS messaging services.